What you will actually be selling
You sell streaming services, not servers: each customer gets one or more of the four products below, sized by the package they paid for. The Cue Reseller Panel handles radio by itself. Live channels need a streaming engine beside the panel, such as Cue Media Server, our own; TV Stations and video libraries run on Cue Media Server.
| Product | What your customer gets | Runs on |
|---|---|---|
| Radio station | An AutoDJ that plays from playlists and a schedule in MP3 or AAC, sign-ins for live DJs that take over when they connect, recorded shows, HTTPS streams and optional listener passwords | The panel itself |
| Live channel | Encoders send RTMP, RTMPS, SRT or WebRTC; viewers watch over HLS, MPEG-DASH or WebRTC, with rewind, reduced latency and a watermark per channel | A streaming engine beside the panel, such as Cue Media Server |
| TV Station | A round-the-clock schedule built from the library, a default playlist for the gaps, and a live encoder that cuts in whenever it connects | Cue Media Server |
| Video library | Large uploads in the browser that resume where they stopped, FTP, playlists and an embeddable player for any website | Cue Media Server |
Relays sit beside these: a customer can pull a stream from another server or an IP camera and rebroadcast it, with backup sources waiting in case the main one drops. Our suggestion for a first launch: start with the product you can support best, often radio, and add the rest once your billing and support routine is settled.
How a new customer gets on air without you in the middle
Once your billing system is connected, an order can turn into a working station or channel without anyone copying details by hand. The path looks like this:
- The account appears. You add it yourself, or your WHMCS, Blesta, ClientExec or WiseCP module creates it as soon as the order is paid.
- The service is handed over. The customer gets the radio station, live channel, TV Station or video library their plan covers, and the panel will not let it grow past those numbers.
- They broadcast. They copy the encoder settings from the panel, or open a single link on a phone running Larix Broadcaster. Listeners and viewers press play on whatever device they have.
- Renewals run on their own. When an invoice goes unpaid, your billing module suspends the service; when it is paid, the service comes back.
The billing modules also unsuspend and terminate services as invoices are paid or fall due. Each account can have its own API keys, and signed webhooks report every change, so your own scripts can follow along too.
Your name on every screen your customers see
White labelling here means the panel looks like your company's product. You name it after your business, give it your colours and can turn off any mention of the software underneath. The panel can sit on an address of your own, such as panel.yourbrand.com, and its certificate renews automatically.
Resellers you sign up get the same treatment for their customers: their own logo, accent colour, support contacts, customer language and panel domain. The panel speaks thirteen languages, including Arabic and Persian laid out right to left, which matters if you plan to sell outside English-speaking markets.
One thing no host can rebrand, as our reseller servers page points out: public IP registry records name the network that holds the addresses.
Plans, limits and resellers below you
Your packages are only as good as the limits behind them, and the panel enforces those for you. Each customer stays inside the numbers of the plan they bought, so one busy station cannot quietly eat the capacity you sold to everyone else.
If you want other people selling under you, reseller plans decide which services a reseller may offer, which extras they may switch on, and how many customers, listeners, viewers, gigabytes and restream destinations they share between them. Each reseller then looks after their own customers. When someone asks for help, you can open any account and see exactly what its owner sees, which makes support much faster than guessing from a description.
Features your customers will ask about
Most questions from streaming customers fall into a few groups, and the panel has an answer for each:
- Proof of audience. Live listener and viewer counts, broken down by country, with history in reports that download as CSV and a monthly summary by email.
- Keeping streams where they belong. Allow or block whole countries, lock players to a customer's own websites, sign links so they expire, and ask listeners for a password.
- Every kind of screen. Renditions from 160p to 4K let each device pick a quality it can handle.
- Reaching social platforms. The same broadcast can go out at once to YouTube, Facebook, Twitch or any RTMP, SRT or UDP address.
- Radio housekeeping. Crossfades and evened-out loudness on the AutoDJ, holding back a song or artist that played too recently, listings in public station directories, mount points, relays and an intro file.
The server it all runs on
The panel lives on a dedicated server of yours, and on a Primcast server, the machine and its port are yours alone. You can order a server with the panel already installed alongside the operating system, Linux or Windows Server 2012 R2, 2019, 2022 or 2025, and the panel costs the same on either.
Already have a machine? You can license the panel for it instead: an Intel or AMD server running Ubuntu, Debian, AlmaLinux, Rocky Linux, RHEL, CentOS Stream or one of those Windows Server versions. You paste one install command and the licence key binds itself to that server the first time it starts.
On security, the panel uses two-factor sign-in, argon2id password hashing and secrets sealed on the server, and it takes a fresh backup of itself each day. How large a machine you need depends on how many listeners and viewers you sell; the limits you set in your plans are what keep that total predictable. More about the engine side is on the Cue page.
Groundwork before your first sale
This section is general information, not legal, tax or business advice. Rules differ by country; check with a qualified adviser where you operate.
- Test the money path. Before launch, place a test order through your billing system and check that the module creates the service, suspends it when the invoice is unpaid and brings it back when it is paid.
- Write your terms. Say what customers may stream, what happens when a payment is late, and how and when they can reach your support.
- Settle who handles music licences. A station playing licensed music to listeners in the United States generally needs licences from the performing rights organisations BMI, ASCAP and SESAC, and pays sound-recording royalties under the statutory licence that SoundExchange administers, as our royalty fees guide explains; other countries have their own bodies. Decide in your terms whether each customer arranges their own.
- Ask about tax early. Selling a service can bring sales tax or VAT duties depending on where you and your customers are based. An accountant in your country can tell you what applies.
- Plan your support. Your customers will come to you first, so decide who answers them, through which channel and at what hours.
When a different product suits you better
A reseller panel is for selling streaming to other people. If you simply want one station of your own, our radio hosting plans are the shorter road. If you need live or on-demand video for your own channel, start with video streaming. And if your customers want whole machines rather than stations, the reseller servers page covers selling servers under your name.
Questions people ask
- Do I need to own a server before I start?
- No. You can order a dedicated server with the panel installed alongside the operating system. If you already run an Intel or AMD server with a supported Linux distribution or Windows Server version, you can license the panel for that machine instead.
- Can I sell radio only to begin with?
- Yes. The panel runs radio stations itself, with AutoDJ and live DJs, so radio needs nothing else. TV Stations and on-demand libraries run on Cue Media Server, which you add next to the panel; live channels need a streaming engine beside it, and Cue Media Server covers all three.
- Will my customers see the name of the software?
- Not unless you want them to. You name the panel after your company, apply your colours and can switch off any mention of the software underneath. Your resellers can put their own brand and domain on the panel their customers use.
- What happens when a customer stops paying?
- Your billing module suspends the service when the invoice goes unpaid and restores it once the invoice is paid. Modules for WHMCS, Blesta, ClientExec and WiseCP also handle creating and terminating services.
- What if my own panel licence lapses?
- The panel locks straight away, but the streams stay on air for another seven days, so your customers' audiences are not cut off without warning. That gives you time to sort out the payment.
- Can my customers broadcast from a phone?
- Yes. Besides copying encoder settings into their usual software, a customer can open a single link on a phone running Larix Broadcaster and go live from there.