Samsung TV apps are published through Samsung Seller Office. Before your first build you create two Samsung certificates in Tizen Studio. Then you upload the package from your control panel and Samsung certifies it, which usually takes a few weeks.
Where you can launch: new Seller Office members are public sellers, and public sellers can publish in the United States only. To reach viewers in other countries you need partner status, which you arrange with Samsung.
Keep your author certificate for as long as the app exists. Samsung accepts an update only when it's signed with the same author certificate as the first version. Back up the file and its password somewhere safe: without them, you can't update the app.
Prefer to sign it yourself? Without certificates in the panel, the build gives you the Tizen source (.zip) to sign in Tizen Studio instead.
Common reasons an app comes back: the Back button not behaving the way Samsung expects, and missing test details. The app already follows Samsung's rules for the Back button, so the most useful thing you can do is fill in the test details fully.
To publish a new version, build Samsung again in your control panel with the same author certificate, upload the new .wgt in Seller Office and request certification again. New videos, a new logo and changed links don't need an update: the app picks them up by itself.